COMPETITION COUNCIL NOTES THAT RADIO ADVERTISEMENTS HAVE TO BE ACCUARTE

24 02 2015

On 24 February, the Council fined Rimi 3,140 euros for misleading advertising on the radio, TV and the company‘s website.

The advertisement claimed: “this week 40 per cent discount for all toys available with Mano Rimi loyalty card.” Council concluded that the aforementioned claim “all toys” could have given consumers a reasonable expectation of 40 per cent discount being applied to all the toys purchased using Mano Rimi loyalty card. Rimi representatives admitted that the additional terms and conditions of the campaign in the TV advertisements were not accurate.

Competition Council Spokesperson